STYLE GUIDE
CREATED: DECEMBER 2020
Hey there.
THESE ARE OUR BRANDING ASSETS.
(KIND OF IMPORTANT)
It’s best to follow these guidelines as closely as possible in both print and web applications as they are the foundation of our brand.
Reach out to All City Real Estate should you have any questions when using this guide.
LOGOS
These are the variations of the All City Real Estate logo.
The STACKED & HORIZONTAL LOGOS are the heroes and should be used in all applications where the spacing works best.
The ICON should be used predominantly in social
media, but can also be used as a design element in
print and web applications.
STACKED LOGO
HORIZONTAL PLAIN
HORIZONTAL BLOCKED
HORIZONTAL STACKED
ICON
LOGOS
WHITE & REVERSE
These are examples of our WHITE & REVERSE versions. Anything outside of what is shown here is NOT allowed and falls outside the scope of the All City Brand.
You may only reverse the All City logo out of colors that fall within our branding palette.
You can reverse out of black in black and white
applications or an image with a color overlay that has ample contrast like the example to the image overlay shown.
IMAGE OVERLAY
LOGOS
POSITIONING
Let our logos breathe. Don’t overcrowd them with
type or other graphic elements in print and web
applications. See the example shown and use your
best judgment for proper clear space around our
logos.
COLORS
COLORS
These are the official colors of our brand.
The WARM GRAY has two breakdown options depending on if you want to go darker or lighter. Darker is the default choice.
Use BLUE for all COMMERCIAL branded applications.
Use ORANGE for all SELECT branded applications.
Use GREEN for all ACRE branded applications.
Pink is a true secondary color and can be used
sparingly.
PRIMARY COLORS
BLACK
HEX: #272727
RGB: 39 • 39 • 39
CMYK: 71 • 65 • 64 • 68
PANTONE 426
GRAY
HEX: #7D7D7D
RGB: 125 • 125 • 125
CMYK: 53 • 44 • 44 • 9
PANTONE COOL GRAY 9
WARM GRAY
DARKER HEX: #D7D2CB LIGHTER HEX: #F1ECE5
DARKER RGB: 215 • 210 • 203 LIGHTER RGB: 241 • 236 • 229
DARKER CMYK: 15 • 13 • 17 • 0 LIGHTER CMYK: 4 • 5 • 8 • 0
PANTONE WARM GRAY 1
SECONDARY COLORS
BLUE (COMMERCIAL)
HEX: #4C727D
RGB: 76 • 114 • 125
CMYK: 74 • 45 • 41 • 12
PANTONE 5405
GREEN (ACRE)
HEX: #77897B
RGB: 119 • 137 • 123
CMYK: 56 • 35 • 52 • 7
PANTONE 5625
ORANGE (SELECT)
HEX: #9B562B
RGB: 155 • 86 • 43
CMYK: 29 • 70 • 94 • 20
PANTONE 7516
PINK
HEX: #CC7783
RGB: 204 • 119 • 131
CMYK: 18 • 64 • 36 • 1
PANTONE 695
T Y P O G R A P H Y
These are the fonts used for our branding and are available for free at fonts.google.com.
You are responsible for obtaining these. It’s recommended to download both desktop and Webfont versions for your brand. Desktop fonts are used on your PC or Mac for creating documents, webfonts are embedded into your website online.
HEADLINE
Oswald Medium
Recommended use is title case and sentence case form.
SUBHEAD
OSWALD MEDIUM
Recommended use is all caps with tracking set between 200-600.
BODY
Raleway
Recommended use is sentence case form. All font weights within the Raleway family are okay to use throughout your branding.
SCRIPT
Courgette Regular
Recommended use is title case or sentence case, never all caps. Tracking should be set at -40.
DIVISIONS
These are the divisions under the All City Real Estate umbrella. These are color-coded and will be used as the main logo for their respective divisions.
Reversed versions of these logos are in the file set as well and can be used over darker backgrounds and images.
